Courtney Drake

  1. 5 to Follow: Solo Artists

    For many artists, social media is the medium they turn to to share their music and gain new fans. Here are five Nashville-based artists who have caught our ears with their music and our eyes with their social media presence.

  2. 5 Social Media Mistakes to Avoid

    Social media demands respect. Most individuals approach social media like it’s fun and games, but for businesses, such a carefree attitude could lead to the downfall of the company’s reputation.

  3. Twitter Brand Pages Becoming More Like Facebook?

    Twitter recently announced a redesign of its brand pages, and a few of the changes reflect Facebook features.

  4. The Anatomy of a Tweet

    Getting your Tweets seen and shared may seem like a game of luck, but there’s more of a science to it than you think.

  5. Being “Social” on Social Media

    There’s a reason why they call it “social” media. Being social and responsive is a key component to effectively using social media as a business.

  6. Writing for the Web: Top Mistakes

    When writing for the Web, avoid these top mistakes to entice readers rather than repulse them.

  7. eNewsletter Subject Lines: Tips to Write Them Right

    An eNewsletter is only as good as its subject line.

    Creating a good eNewsletter can be a time-consuming process, from creating a relevant edit slate to writing content to designing the finished product. When done right, the time and effort invested in an eNewsletter pays off by helping consumers connect with your brand.

  8. Mapping Out Your Social Media Strategy

    Social media is a lot like a road trip. If you want to stay on track and arrive at your planned destination, you need to create a strategy that will get you there, and it all starts with good content.

  9. You ‘Like’ It, But Will You Buy It?

    “Liking” a page on Facebook doesn’t boost sales…or does it?

  10. Quality Content Reigns in Google Searches

    In the never-ending battle between content quality vs. quantity, quality scored game-changing points when Google recently announced a major update to its search engine ranking algorithm.

  11. Extra! Extra! iPad’s First Exclusive Newspaper

    It’s here! The first ever “newspaper” created exclusively for the iPad was recently unveiled by media mogul Rupert Murdoch. Dubbed The Daily (not to be confused with Jon Stewart’s The Daily Show), the iPad app presents daily news in various forms, from written content to video and 360 degree photos to interactive polls, all wrapped up into one visually-appealing app. To make it even more enticing, the first two weeks are free.