Archive for October 2008

Nancy Henderson photo

Nancy Henderson

Display Copy Tricks & Tips

That sigh of relief when an article is done can easily morph into a case of writer’s block when it’s time to come up with a headline. So a lot of people just throw something together, forgetting to put the same care and effort into headlines, subheads and pull quotes that they do when crafting a story. But readers use those elements to decide whether they will actually take the time to read the full story.

So how do you fashion a headline and subhead that draws the reader in? How do you pull out ideas or quotes from an article that make the person skimming through pages stop and read every word?

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Nancy Henderson photo

Nancy Henderson

The Making of a Great Article

The basics of storytelling don’t change much, no matter what you’re writing. Granted, celebrities may be more fun to write about than, say, the history of concrete — but there’s always a way to make a topic unique, engaging and helpful. And like any ability, writing well comes by practice and persistence. So what are the differences between a so-so article and a great article? Let’s see…

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