Why did you pick up that magazine, anyway?
The art of crafting engaging covers
While custom magazines don’t typically compete with other titles on the newsstand, employing tactics by those that stand out among hundreds of other titles can make a big difference in readership. Why? No matter where or how your publication is distributed, the competition is still fierce for your readers’ time and attention. Regardless of whether a magazine is for sale, mailed or simply competing for a flip-through at the doctor’s office, cover design comes down to one imperative goal: grab attention.