Archive for March 2009

Bobby Stark photo

Bobby Stark

Why did you pick up that magazine, anyway?

The art of crafting engaging covers

While custom magazines don’t typically compete with other titles on the newsstand, employing tactics by those that stand out among hundreds of other titles can make a big difference in readership. Why? No matter where or how your publication is distributed, the competition is still fierce for your readers’ time and attention. Regardless of whether a magazine is for sale, mailed or simply competing for a flip-through at the doctor’s office, cover design comes down to one imperative goal: grab attention.

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Bobby Stark photo

Bobby Stark

Parthenon Publishing Launches Health2you Magazine

Parthenon Publishing has launched Health2You, a new quarterly magazine for h2u, a health and wellness organization based in Nashville, TN. Health2You replaces h2u's previous member magazine, Health, Happiness, You. The new publication offers readers a sophisticated design with an editorial focus on health, wellness and disease prevention.

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