Readability is becoming more difficult as computers get smaller and screens go to handheld. Subpixel rendering is a way to increase the apparent resolution on a computer screen. The physical property of a pixel is composed of red, green and blue which are components that appear as a single color to the human eye. Using the relation between human eye and computer rendering can increase readability through the study of subpixels.
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Blogs are great ways to connect with customers and develop your reputation online. Slews of companies across all industries are blogging these days. A corporate blog is a great way to engage with your customers, employees and members. If you’ve decided you need to interact, that’s great, but you’ve got to know what you want to achieve.
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Including and utilizing links within your email marketing campaigns is important to guarantee that your links are working for you — that they are investigating what your readers like and helping you generate new content — all while maintaining your email’s charm. Once you’ve crossed the biggest hurdle of getting someone to open your email, continuing to keep their attention is facilitated by the quality of the content and the information provided within external links. (For more information about the Five Stages of Viewing an email
click here)
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It is a good practice to step back from your company or association website every few months and take a good hard look. But who has the time? Enter the Parthenon Seven Steps to a Better Website checklist. Much like the checklists that promise flatter abs in just minutes a day, this checklist takes only minutes but can have a very big impact on what your audience sees and thinks about you and your brand.
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