Archive for November 2009
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Parthenon Is Thankful for…
This list is by no means exhaustive but it does hit on some of the high points of things we love about working at Parthenon and just some fabulous things about life. So in no particular order, we are thankful:
The Brand Genius of Oprah
With the news that Oprah will leave her show in 18 months, the 44 million people who tune in weekly will have to find another daytime love. The effect of The Oprah Winfrey Show on the business world is staggering. Coined the “Oprah Branding Effect,” launched an entire show last spring on how she turns no names into brand names.
Guess How Many New Magazines Launched in 2009
While a collection of high profile magazines closed in 2009, there were new titles that entered the marketplace. Just how many? The number may surprise you.
Vocabulary Alert: “Facebook Me”
The social media/professional networking frenzy has morphed nouns into verbs: Google It. Twitter. Link me In. Facebook me. Hip slang or the demise of society? A recent brings this trend to life.
Punctuation!!!!! – Watch Out For Exclamation Points
At the risk of sounding totally geeked-out, I hate exclamation points. When I see unnecessary or excessive exclamation points, it's my equivalent of nails on a chalkboard. Most of the custom content I write or edit at Parthenon is straight-forward, so exclamation points rarely crop up. They’re pretty rare in newspaper and magazine writing as well. But e-mails — professional and personal — now that’s a different story.
Welcome to Parthenon: Heather Newman
We are pleased to announce that Heather Newman has joined the Parthenon team. Heather has more than 10 years experience as a medical/healthcare writer. Five of those years were spent at Vanderbilt, where she wrote for, developed and managed multiple medical magazines. She served as editor-in-chief of Vanderbilt Nurse.
Sprouter: A New Social Networking Tool to Grow Ideas
Do you have a great entrepreneurial idea and want an unbiased - yet experienced - opinion? Asking family and friends what they think of your brainchild or next business venture can be helpful, but wouldn’t it be ideal to get feedback from fellow entrepreneurs experienced and knowledgeable in your industry of interest?
Have You Ever Wondered How To…
So you have set up your Facebook page and just acquired a Twitter account in your name . . . now what? You were asked to include social media tactics as part of your PR plan for an upcoming event, but you have no idea how to plan an event in Facebook? You just received an invite to check out Google Wave, but should you even bother?
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