Archive for December 2009
Older Entries
Fast Company Peeks Into 2010
As we mentioned a few posts ago, this is the time for all great thinkers to make predictions about what will happen in his or her industry in 2010. In that vein, Fast Companyblogger, David Lavenda, just posted his Top 10 Marketing Predictions for 2010. David predicts that metrics, social media and mobile phones/applications will be the hot topics in 2010. Now that the economy is showing some signs of recovery, he predicts that marketers will begin to slowly increase budgets, but they will demand stronger metrics to monitor their spend. David also predicts continued growth in the development of mobile phone applications and the rise of a new social media tool or application that will become 2010's "darling."
Write for Readers
The title got me, and I immediately clicked through to read a health newsletter's article about the "25 diet-busting foods you should never eat." Strangely enough, the most valuable information was in the comments.
Happy Holidays!
From all of us at Parthenon Publishing, we wish you and yours a very happy holiday season!
An Online Magazine Success Story: Unum One
Our last Parthenon Post (our enewsletter) featured an article about how best to present print magazine content in a web format. Our basic take is this: "What readers want from a print magazine is not the same as what they want from a digital experience. People enjoy the portability and tactile experience that magazines offer. No matter how jazzy the user interface, digital editions cannot replicate the experience of consuming a physical magazine. And, while computer screens are getting larger and more brilliant, the basic design — “the user interface” — of a magazine feature story is not ideal for consumption via a computer screen." Basically, we are not huge fans of typical "digital editions" of magazines. But what if a client wants to produce an online magazine?
Checking in on 2008 Predictions for 2009
In our January/February 2009 issue of the Parthenon Post, we wrote aboutpredictions for our industry in 2009. Our two main predictions proved valid: First, magazine page counts continued to decline or remained flat (flat became the new “up”). And, second, companies continued to place resources into content marketing (web content, case studies, blogs, webinars, newsletters, e-newsletters, custom magazines, etc.).
Just for Fun: Freakiest Ads of 2009
AdWeek Magazine's AdFreak column just announced its top 30 "oddest, creepiest, quirkiest and downright freakiest commercials that we covered on AdFreak this year." While some will make you laugh out loud, consider yourself warned. Many of the top winners are public service announcements (PSAs), a medium where ad agencies love to show off their creative genius and push the boundaries of good taste. Several will make you cringe, bring tears or churn your stomach (I am still a bit nauseous from the #1 winner).
2010 Predictions: Social Media and Content Marketing
Do you know what will happen with social media and content marketing in the coming year? One of our favorite bloggers, Joe Pulizzi, has pulled together 100 predictions about social media and content marketing in 2010 from many of the leading thinkers in the industry.
Sports Illustrated Tablet Demo is Not a Magazine
You may have seen the video promoting how Sports Illustrated may be delivered and consumed on a soon-to-be-announced tablet computer. In all, it represents a new level of digital delivery way beyond the simple page flipping technology that is commonly available today. However, it is not a magazine.
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