Archive for January 2010
Be Careful What You Post!
I have to be honest - the email's subject line caught my attention: "Creepy Ways Your Social Media Data Can Be Used." Posted on E-Commerce News a few days ago, the article outlines how some companies are starting to collect information about consumers by using information posted on social networking sites like Facebook and MySpace.
Parthenon’s iPhone Picks
Apparently there really is an "app" for almost anything. According to Wired magazine, Apple App Store topped 100,000 available apps in November. With that many apps to choose from, where do you start? I surveyed the Parthenon team and came up with a few recommendations.
SoFresh Nashville: Email is Still Key!
Yesterday, several of us got to go to the "So Fresh" Social Media conference here in Nashville. We had the opportunity to hear from amazing speakers about a wide array of subjects, but of course my favorite session was about how email and social media are merging together. Greg Cangialosi explained that it's important to not ignore your email marketing program, since it's the "work horse" of your social media campaign. By integrating social media into your email marketing programs, you have the opportunity to convert your loyal audience into faithful fans.
Tech Showdowns in 2010 (1 of 3)
As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than on price. My top three competitions to watch in 2010 are Google vs. Apple, Google vs. AT&T, and Google vs. Microsoft. In today’s post, I’ll explore Google vs. Apple
Expert Advice on How to Use Twitter
How often do you Tweet? Too much? Too little? Not at all? Is there even a way to define what is "too much" or "too little?" Guy Kawasaki with Alltop (an avid Tweeter) commented on his Twitter habits in a recent post on American Express' Open Forum website.
Ten Items to Avoid in the New Year
If you had to list ten things not to buy in 2010, what would be on your list? SmartMoney.com has some advice. The website recently released its list of the ten items no one should buy in the coming year. A few of my favorites: 1. Home phone service. Mobile phone use continues to grow and fewer people are using home phones. The CTIA-Wireless Association states that 20.2 percent of all households are wireless only and almost 90% of Americans own a mobile phone. 2. DVDs. With NetFlix and on-demand movies from your local cable company, who needs a DVD?
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