Archive for April 2010
Getting Website Visitors: It’s About Value, Not Glitter
You can have the snazziest, coolest-looking site on the web, but if you ignore it after the launch dust settles, you’re missing a huge opportunity to capitalize on your investment.
What Goes Around Comes Around
Even if you're not a Hybrid-driving, composting, solar-panel using member of today's society, chances are you recycle something, somewhere at some point. Maybe you only recycle at work. Maybe you save those plastic grocery bags and return them at the store on your next visit. Or, perhaps you just switched your light bulbs to those funky-looking energy-efficient ones. That counts, right? The point is, most people today are doing something to contribute to "greener" living.
Does the iPad Create New Kinds of Storytelling?
In Parthenon Publishing’s video of the week, we got a glimpse of what the future of storytelling on Apple’s iPad might look like with the following demo: Created by Atomic Antelope, a software design studio specializing in apps for the iPad and iPhone, the demo may seem chaotic and confusing at first. But to me, [...]
AP Style Guide Kills Web site
AP Stylebook, the writer's go-to authority on language rules, usage, titles, and more just announced a major change. The message: "Responding to reader input, we are changing Web site to website."
Parthenon Adds More Talent to Our Team
Parthenon is pleased to welcome four new additions to our team: Becky Eastridge, Diana Garrett, Candace Hutchins and Chrissy Seivers.
Twitter Redesign in the Works
Attention Twitter fans: A Twitter redesign is on the horizon. Check out this recent article posted on Mashable (a great site for all things social media).
Nestle Makes a Big Social Media Mistake
So Greenpeace decided to protest Nestle's use of palm oil, which is "driving deforestation in Indonesia." Naturally, Greenpeace supporters started leaving anti-deforestation messages on Nestle's Facebook page. How did Nestle respond? With sarcasm. Really Nestle?
Parthenon Supports Team William
Parthenon Publishing was proud to be a sponsor of the Team William 5K Race at the Warner Parks today. The event supports efforts to increase reading scholarship opportunities for children with Down syndrome at the Vanderbilt Kennedy Center Reading Clinic and to promote awareness within the community.
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