Archive for May 2010

Matt Bigelow photo

Matt Bigelow

How Do I Rank Higher in Google?

So you've built a new website with a slick design, killer functionality and great content for your target audience. Now what?

READ MORE »


Matt Bigelow photo

Matt Bigelow

Facebook Responds to Privacy Backlash

In an open column on the Washington Post's website, Facebook CEO and Founder Mark Zuckerberg responded yesterday to mounting concerns regarding the privacy settings on the popular social networking site.

READ MORE »


Becky Henson photo

Becky Henson

Paying Attention to My Own Editorial

I recently wrote an article about skin blemishes and protecting oneself from the sun and skin cancer for one of our healthcare publications. The article prompted me to take a look at my own fair skin.

READ MORE »


Nicole Provonchee photo

Nicole Provonchee

Magazine Readership Shows Growth

According to a report just released by GfK MRI (formerly Mediamark Research & Intelligence), magazine readership in the United States is slowly growing - a fact that is worthy of grand celebration in an industry often declared as "dead." How did your favorite magazines perform over the past year?

READ MORE »


Matt Bigelow photo

Matt Bigelow

The Facebook Privacy Backlash

If you haven't heard, there have been rumblings as of late amongst a lot of geeks calling for an alternative to Facebook, the popular social networking site that boasts a user base larger than the U.S. population. In fact, such calls for a social media revolution to upend Facebook are far from new (see a great piece on Wired.com for a summary of the situation).

READ MORE »


Heather Ebert photo

Heather Ebert

2010 Flood: We’re In This Together

I didn't even know it was supposed to rain that weekend - those two days at the start of May where Nashville and surrounding areas were hit with a foot of rain and flash flooding. Those of us who lived through this historic event will remember where we were: I woke up early that Saturday morning, heard the storms and promptly called off my plans for the day. A friend and I were supposed to join a service project with our church to help restore a local school. Ironically, a few days later, practically all of Nashville would be out in force to restore thousands of homes and buildings wrecked in that torrential weather. Thankfully, none of us at Parthenon endured major loss of life or property, though we witnessed firsthand how the devastation affected our neighbors and friends. Our colleagues were so moved to be more involved that Parthenon offered a paid day off for each staffer who wanted to volunteer.

READ MORE »


Nicole Provonchee photo

Nicole Provonchee

The Case for Blogging

Do you read a lot of blogs? Thinking of starting a blog? Did you start a blog and then find it hard to make time to think of something clever and pithy?

READ MORE »


Heather Newman photo

Heather Newman

What Ever Happened to Adverbs?

Could someone please help me investigate what happened to all the adverbs? I think they have been hijacked by "like" and "seriously" in conversation today. I mean, seriously, like why doesn’t anyone use them any more?

READ MORE »


Candace Price photo

Candace Price

Do You Delete?

On a typical day, my Gmail inbox is filled with eight shopping or dining offers, four event promotions, three publication newsletters, one car insurance “important notification” and, if I’m lucky, a personal e-mail or two. Do I read them all? No, I delete most of them.

READ MORE »


Nancy Henderson photo

Nancy Henderson

Social Media Claim Check

I was as wowed as the next person by the onslaught of information in this video about the importance of social media. And then a contributor to the Huffington Post news site pointed out that none of the "facts" in the argument were sourced, advising "so take it with a grain of salt." I'm not addressing the validity of the argument here — I actually do believe that social media is a game changer in communication. But as an editor who often works with clients who don't have a background in reporting, I see lots of "urban myths" worm their way into communications.

READ MORE »