RSS 2.0Poll: Consumers and Online Privacy Expectations
A weekly poll currently on the American Marketing Association’s website asks: “Should consumers expect unrestricted online privacy?” The results (as of this morning)…
- 51%: Yes, absolutely.
- 8%: No, there should be no expectation of privacy online.
- 40%: Protecting online privacy is an individual responsibility.
- 1%: Online privacy is not an issue.
Really? Over half of marketers think online privacy should be expected? How is that even possible? Once you put something on the internet (especially via social media), it’s out of your control. Consumers should expect nothing, and instead assume everything on their Facebook pages, etc. could potentially get repeated, leaked, shared. I’m not advocating that companies like Facebook or Google or Apple share your information or violate your privacy settings, but consumers need to use caution.
Control, not privacy, is the issue. Online, anyone who knows your name or has an image of you, has control over your online identity.
What do you think?
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