Archive for September 2010

Candace Price photo

Candace Price

Create a Killer Brand-ExactTarget Connections 2010

I had the opportunity to attend Connections 10, ExactTarget's email marketing and social media conference in Indianapolis. The conference was an excellent chance for me to learn about ExactTarget’s new features, hear interesting case studies from marketers and meet fellow ExactTarget partners and clients. I came back with a lot of valuable information and look forward to implementing new strategies with Parthenon’s clients.

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Carlton Davis photo

Carlton Davis

Recalling the iPad

Okay, I know I'm late to the party with this, but I've got to congratulate Steve Jobs and company on the iPad. Not like they were waiting for my endorsement, but I'm giving it anyway. Over a recent long weekend I finally got to spend an extended amount of face time with an iPad and I must say the experience really opened my eyes. And ears. And mind.

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Nicole Provonchee photo

Nicole Provonchee

Using Twitter to Counter Negative Reviews

After a lousy dinner at a local restaurant, you may be tempted to post a review of your experience on Twitter. What you may not expect is an instant message back from the restaurant. According to a recent article by the Associated Press, more and more restaurants - from local hot spots to national chains - are recognizing the power of being a part of the online conversation.

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Nancy Henderson photo

Nancy Henderson

Is English Dead?

Are the people irked by bad grammar, spelling mistakes or a careless approach to punctuation just a bunch of old-fogey curmudgeons?

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Nicole Provonchee photo

Nicole Provonchee

TEDxChange – How Will You Change the World?

Yesterday, I was lucky enough to attend TEDx Change, a special TED* event locally sponsored by the Nashville TEDx committee and Healthways. The event was part of an international effort to gather leading "thinkers and doers" to talk about how to change the world, specifically around the topic of Well Being. If you ever needed to be inspired by smart people doing great things, then this was the event for you.

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Nicole Provonchee photo

Nicole Provonchee

Content Marketing Report Outlook Positive

If you are looking for data on how B2B marketers are using content in their marketing programs, there is a new report that will provide some interesting insights. Joe Pulizzi recently posted a report entitled 2010 B2B Content Marketing Benchmarks, Trends and Budgets on his Content Marketing Institute website and it is filled with great information.

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Nicole Provonchee photo

Nicole Provonchee

Top Content Marketing Blogs – Updated!

One of our favorite content marketing bloggers and authors, Joe Pulizzi, has re-released his list of the the top blogs covering content marketing. He has posted the list nine times (counting his latest list) and the list is worth bookmarking.

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Matt Bigelow photo

Matt Bigelow

Video of the Week: Arcade Fire Teams with Google

This week Parthenon watched the (now famous) Arcade Fire video "The Wilderness Downtown," produced by Chris Milk in tandem with Google. To fully enjoy the video's features, you'll need to download Chrome, Google's internet browser.

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