Archive for October 2010
Why Campbell’s Over Progresso?
Why do we choose one brand over another? eMarketer.com recently featured an article to shed some light on this age-old question in the age of Internet.
In the Meme Time
The word "meme" was coined in 1976 by Richard Dawkins to explain the transmission of ideas and cultural phenomena. A meme evolves by natural selection. Through that process, it mutates as it spreads in a way that is similar to biological evolution. The examination of memonics can provide a structure for looking at the way people use the Internet.
Social Media Killed the New Gap?
The famous brand, Gap, learned a little something about branding and online communities last week that the Mad Men ad men couldn't have seen coming. Gap has held their iconic logo for over twenty years, and when they introduced a more modern logo, it didn't have fans jumping up and down. Actually, the new logo was released quietly and without advertising, but fans still noticed. The iconic blue square that surrounded the white typeface of Gap was turned into a modern version that consumers didn't appreciate.
All Online Behaviors in One Graphic
Do you know how many different types of conversations you can have online? Apparently the number is 28.
Soles4Souls Founder Wayne Elsey Touts Twitter
Wayne Elsey, founder and CEO of Soles4Souls, a Nashville-based nonprofit organization that donates shoes to those in need around the world, spoke yesterday to NAMA, the Nashville chapter of the American Marketing Association, about Soles4Souls, its marketing strategy and its keys to success.
Blog Action Day Promotes Clean Water
This Friday is Blog Action Day. What is Blog Action Day? According to the the Blog Action Day microsite, it is "an annual event held every October 15 that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action." Change.org is sponsoring Blog Action Day and so far, 3,500 blogs in 123 countries have signed up to participate.
What is Your Facebook Portrait Style?
Fast Company has a very popular online column that I try to always catch: Infographic of the Day. Today's infographic is a humorous look at "Facebook Portrait Styles" by author and artist Doogie Horner. Occasionally his sense of humor can drift into that of a 14 year old boy's, but his Facebook flowchart is well worth a glance (and a laugh).
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