Super Mario Celebrates ‘Movember’
As I was perusing my RSS feeds today, I stumbled across a fantastic ad campaign put together by an agency in Singapore aimed at raising awareness of “Movember.” (If you’re unfamiliar with this newly minted 11th month of the calendar year, it’s the season you’ll notice an uncanny reemergence of the moustache, as men compete to raise funds for prostrate cancer research.)
Here’s one of their ads:
The reason this works so well is because it’s not just advertising; it’s content.
Anyone who remembers playing Super Mario Bros. as a kid for their original Nintendo game console, i.e., every current male in a developed country of moustache-growing age recognizes this ad and wants to identify with it. It’s short, clever and it resonates.
Other iconic moustachioed men include Albert Einstein, Mahatma Ghandi and Che Guevara.
Brilliant.