Archive for February 2011
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Just a Dash
Deciding between a hyphen and a dash in a sentence, title or even a sports score can get a little confusing. No more. I've got some quick pointers to help decide which line to use.
So, What’s Your Story?
If your company deals directly with consumers, then you have no choice but to engage them via social media, in all its forms.
5 Steps to Ease into Social Media
Social media "gurus" point the way, offering tips to guide you through this foreign territory. But is it really that foreign? Your audience has always been out there, it's just that now there is a tool that facilitates their conversations all on the same level — and whether you like it or not, you're on that same level. It's time to join in!
Sewanee Tuition Reduction News Spreads Online
The University of the South in Sewanee, TN announced that they are making a 10 percent tuition reduction and intentionally spread the news virally through their website, via email and over social media tools.
Apple’s Subscription Service – Is it a Good Thing?
Apple recently announced its plan to tack a 30 percent fee on to publishers who charge subscriptions through its App Store. These fees apply to magazines, books, newspapers, music and videos. Apple is also dictating that these publishers can't offer their subscriptions elsewhere at a lower price, and the consumers will have the option to withhold to sharing their details — such as name or location — with the publisher.
Investing in Social Media
More and more businesses are turning to social media as a marketing tool. While many people understand the tools, there are still a lot of questions about how to measure investments in social media.
Parthenon Sponsors TEDx Nashville for 2011
Parthenon Publishing is pleased to announce its continued support of TEDxNashville. After the success of last year’s event, we are in for round two as a sponsor of TEDxNashville 2011.
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