Here is a great video of business strategist, Valerie Maltoni, explaining how businesses can talk to customers so they listen. She believes technology can help transform buyers into returning customers and explains the difference between buyers and customers. Buyers are people with many singular transactions whereas customers are buyers who decide to come back two, three, or more times to purchase from a brand they believe in. Social media not only helps transform a buyer into a customer, but it encourages that new customer to bring along their friends.
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