Archive for April 2011

Chrissy Sievers photo

Chrissy Sievers

Disconnect to Connect

Today I read a great blog post written by Richard Watson, the publisher of What's Next (a website that documents global trends) and co-founder of Strategy Insight (a specialist scenario planning consultancy). The blog's title, Why Doing Nothing is Often Better Than Doing Something, grabbed my attention. What Watson found was that he felt overwhelmed with too much information. He was drowning in the details of life and was missing the boat on being an innovative, creative deep-thinker.

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Matt Bigelow

Designing a Search Engine Marketing Campaign

You've just finished your new website design and development project, and now need drive some serious traffic to your website. While social media can provide a low-cost opportunity to raise awareness of your new website, search engine marketing still creates (arguably) some of the best long-term benefits, if you're willing to make the investment. Here are five easy steps to get started.

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Becky Henson photo

Becky Henson

Kindle Library Lending

If you know a fellow Kindle owner, it wasn't too long ago that Amazon started allowing users to lend out books for two weeks at a time. Now, Amazon announced that soon, Kindle e-books will be available at local libraries in a program they call Kindle Library Lending.

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Courtney Drake

You ‘Like’ It, But Will You Buy It?

"Liking" a page on Facebook doesn't boost sales...or does it?

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Joe Morris

Find Your Favorite Paper (Or Not) With Interactive Site

The number of newspapers continues to decline at an alarming pace (at least for those of us who've worked in the industry for more years than we care to admit), but there a few stalwarts still remain. Want to see who's still spilling barrels of ink daily? Then visit this site, a part of the Newseum’s interactive offerings. More than 800 newspapers worldwide have agreed to take part in this exercise, so scroll to your heart’s content and sample front pages from around the country, even the globe. (They’re not edited in any way, so the content of some might throw you. As the Newseum says, “discretion is advised.”)

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Nicole Provonchee

Parthenon Sponsors 2011 TEDxNashville

Parthenon Publishing is a proud sponsor of this year's TEDxNashville event. We are excited to support people who are leading change and forging new paths. We are looking forward to spending the day in a sense of "Wonder."

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Becky Henson photo

Becky Henson

The MATS Experience

The Mid-America Trucking Show ended on Saturday after an eventful three days. It was my first time at the show and it was an exciting, nonstop experience.

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Chrissy Sievers photo

Chrissy Sievers

Turning Buyers Into Customers

Here is a great video of business strategist, Valerie Maltoni, explaining how businesses can talk to customers so they listen. She believes technology can help transform buyers into returning customers and explains the difference between buyers and customers. Buyers are people with many singular transactions whereas customers are buyers who decide to come back two, three, or more times to purchase from a brand they believe in. Social media not only helps transform a buyer into a customer, but it encourages that new customer to bring along their friends.

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Bobby Stark photo

Bobby Stark

Road King Magazine Wins 10 Awards

Road King magazine, published by Parthenon for TravelCenters of America, received a total of 10 awards, including a Best of Graphics 2010 Award, in the Truck Writers of North America (TWNA) Communication Awards competition. The TWNA Communication Awards recognize excellence in trucking industry journalism and communication. Road King won the following awards for magazine writing: [...]

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Candace Price photo

Candace Price

Keeping Up with Technology

It's impossible to keep up with technology between it failing, normal wear and tear and new versions released.

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