Archive for July 2011

Joe Morris photo

Joe Morris

Social Media: I Don’t Like Your Tone!

In the mad rush to get something, anything, out onto a social media platform (or two, or three), the content can take a backseat to the process.

READ MORE »

Ashley Akin photo

Ashley Akin

The Rules of Engagement

Engagement is one of the most influential – and inexpensive – ways to reach your target audience through social media. The only cost to you is time, but as any good businessperson knows, time is money. But do you know what else is money? Money. And studies have shown that companies that engage with their audiences make more money than those that don’t, so use that to your advantage.

READ MORE »

Candace Price photo

Candace Price

WWW: When Weddings Web

Even with the most traditional wedding, it's hard to avoid the resources the Web and social media provides for the wedding planning process.

READ MORE »

Becky Henson photo

Becky Henson

Content Development: Easy Transitions

How do you keep all those paragraphs smooth while changing subjects from sentence to sentence and paragraph to paragraph in an article? The answer is transitions.

READ MORE »

Chrissy Sievers photo

Chrissy Sievers

Engaging Customers to Share your Content

Sanjay Dholakia is CEO of Crowd Factory, the leading provider of crowd-powered marketing applications. He writes for Mashable that it’s not enough to enable your content to be shared; you have to creatively encourage it from your fans. Why should I share your product’s campaign? Here are five good ways your brand can answer that question.

READ MORE »

Courtney Drake photo

Courtney Drake

eNewsletter Subject Lines: Tips to Write Them Right

An eNewsletter is only as good as its subject line. Creating a good eNewsletter can be a time-consuming process, from creating a relevant edit slate to writing content to designing the finished product. When done right, the time and effort invested in an eNewsletter pays off by helping consumers connect with your brand.

READ MORE »