Archive for August 2011

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Becky Henson

Apostrophe Abuse

When it comes to the apostrophe, maybe only sticklers for grammar care about the ol' punctuation mark these days, and it's starting to show.

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Hilary Rocks

Why Everyone Should ‘Like’ Social Media

Businesses, like people, need to connect to present and future audiences. Using a variety of social media is the best way to triangulate communication and to reach targeted groups.

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Joe Morris

Seeing (And Hearing) Is Believing

Images help sell a story, which is why newsprint is usually livened up with photos. That holds true in the online world as well, where there are even more choices to augment even the driest copy. As is always the case, however, sometimes there can be far, far too much of a good thing.

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Katie Kreider

The Food Facebook Pyramid

Part one of four in a blog mini series that will discuss the who, what, where, when and why/how of the largest and most pervasive social media platforms out there.

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Candace Price

Essential Email Marketing Strategies

There are many different strategies and techniques for email marketing. Here we offer you four basic practices to live by when executing your email marketing campaign.

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Nancy Henderson

How to Give a Good Interview

Preparation for and understanding the interview process can help you get your point across clearly, while also giving a good story.

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Lynn Yates

Communication: Striking the Right Chord

Whether you're reaching out to peers, employees, customers, or consumers, you must speak to them in a way that relates to them if you want to be heard.

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Courtney Drake

Writing for the Web: Top Mistakes

When writing for the Web, avoid these top mistakes to entice readers rather than repulse them.

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