Archive for September 2011
Content Marketing World 2011 ~ 5 Top Takeaways
Five favorite takeaways from the first annual Content Marketing World conference recently held in Cleveland, OH.
Parthenon is Moving on Up
After nine years of calling the building next to Target (and its in-house Starbucks) home, Parthenon is moving to new digs on Oct. 1. While less than a mile away, the new location has us feeling like pioneers. We’ll have a great view, room to grow and lots of other amenities. We’re excited about the [...]
Creative – To Be, or Not to Be?
Creativity, like beauty, is in the eye of the beholder. When presented with two fresh ideas, it often seems the tried-and-true wins out over the new and inventive, but why? A recent study was conducted by Jack Goncalo, ILR School assistant professor of organizational behavior and co-author of research to be published in an upcoming issue of the journal "Psychological Science", explains his views.
Obeying the CAN-SPAM Act
If your business is using email marketing, you should be familiar with the CAN-SPAM Act, which are the laws for sending commercial email. It is important to understand the rules and what they mean to you.
Being “Social” on Social Media
There's a reason why they call it "social" media. Being social and responsive is a key component to effectively using social media as a business.
Tallying Up Twitter: Something for Everyone
We’re back with part two of four in our blog series covering the most relevant facts on the top social networks – this time with Twitter. Twitter has gained a number of followers and a reputation over the last few years making it one of the first places online consumers go to share content, stories [...]
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