Archive for December 2011
YouTube’s Top Ads of 2011
Over the last few years, advertisers have learned a few things on how to truly engage customers. They've started providing consumers the opportunity to become an active participant in campaigns by creating content that we want to share. Ads are earning their way onto screens via votes on YouTube, comments, sharing and liking on various social media platforms. Users are jumping on the bandwagon and creating spoofs or video responses; making campaigns even more successful.
Give the Gift of Season’s Savings
'Tis more blessed to give than to receive ... but receiving is still pretty awesome, right?
Parthenon Creates Smartphone App
Working with our long-term client, the Jason Foundation, Parthenon recently introduced a new smartphone app for the Tennessee National Guard. The app, available for both iPhone and Android devices, provides members of the Tennessee National Guard anytime, anywhere access to critical life resources, on-demand counseling, and on-call suicide prevention. It was introduced on Dec. 13 [...]
Taking Another Look at Bing
Have you checked out Microsoft's search engine, Bing, lately? According to Kunal Das, a Microsoft Bing Evangelist, about 30 percent of us using Bing over Google for at least part of our searches. Bing's partnership with Yahoo - Bing serves up all of Yahoo's search results - helped double the company's market share to its current 30 percent.
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