Archive for January 2012
Coca-Cola’s Super Bowl Social Media
Planning to watch the Super Bowl on February 5th? If you are one of the almost 60% of people who will also have a second screen nearby (iPad, smart phone, laptop), then be sure to check out Coke's latest social media experiment: CokePolarBear.com. The new site will feature Coke's adorable and popular polar bears reacting to the game in real time.
Coca-Cola Using Content Marketing to Double Sales
Coca-Cola has an ambitious plan to utilize content marketing as the central driver of its goal to double its business by 2020. For a company as big as Coke, that’s a lot of growth. And, for the marketing world, Coke’s approach is validation of the important and growing role of content in every company’s marketing efforts.
My First CES
When you tell someone that you're going to Vegas, they think slot machines and showgirls - unless it's January and they are seriously tech savvy. Then they assume that you’ll be at the CES (Consumer Electronics Show)
Outlook 2012: A Big Year for Email Marketing
Email marketing continues to improve with widespread usability, enhanced features and the integration of social networking. Whether you are already using email marketing or have resolved to start using it, it’s important to know where email marketing is going in 2012.
Think Before You Link
The idea behind the link is to leverage your post as much as possible by attaching it to both in-house and external support sites.
Twitter Brand Pages Becoming More Like Facebook?
Twitter recently announced a redesign of its brand pages, and a few of the changes reflect Facebook features.
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