Archive for February 2012

Eric King photo

Eric King

3 Website Mistakes That Drive Me Crazy

Although I could spend days explaining the worst of the worst, I’ll pick three of my lease favorite, and coincidentally most common, web mistakes.

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Nancy Henderson photo

Nancy Henderson

Our Favorite Apps

Some of the favorite apps among the Parthenon staff:

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Carlton Davis

A Memorable Reader Experience

Each year I eagerly anticipate the publication of Oxford American's Southern music issue. It's always high quality stuff and this year's edition focusing on music from Mississippi is no exception. It's chock-full of well-written and engaging stories, amazing design (just check out that cover!) and unforgettable images.

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James Coates

Mobile Marketing That Works

Now more than ever marketers must rely on their creativity, imagination and cunning to enhance the customer experience in new and exciting ways. Mobile is an exponentially growing and ever changing environment and it’s important to be aware of the current and potential marketplace your brands are headed toward. Understanding the customer experience and how [...]

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Ashley Drinnon

Boost Consumer Satisfaction via Facebook Live Chats

As a child, I analyzed presidential candidates in terms of general likeability. Every candidate was judged by the same criteria as my 5th-grade friends: “Do you smile when you talk to me? Do you treat the girls as equals to the boys? Would you share your Lunchable with me if my mom packed a ham sandwich?” But the trump card that always won out when judging anyone was: “Are you a cat person?”

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