Archive for March 2012
Mingle with Your Audience
This week, I'm attending the Mid-America Trucking Show (MATS) in Louisville, Ky. With an attendance of more than 80,000, it is by far the largest gathering of professional truck drivers in the world. Parthenon has several employees attending on behalf of Road King, a 250,000-circulation magazine for professional drivers that we publish for TravelCenters of America.
5 Social Media Mistakes to Avoid
Social media demands respect. Most individuals approach social media like it's fun and games, but for businesses, such a carefree attitude could lead to the downfall of the company's reputation.
Let Your Audience Enhance Your Content
Virtually everyone talks about the need for companies to produce content that engages their audience. Some common tactics are to ask a question, take a strong position on an issue, or just make the content easy to share via social media. However, few actually take the step of making the audience a key part of the content creation itself. Starting a conversation, and then asking the audience to actively participate will result in a higher level of engagement. The audience will be more involved and invested in the content. The content itself will continue to grow and improve
Facebook Timeline: What You Need to Know Now
If you've been on Facebook for any significant amount of time, you have likely seen the mass disapproval that often accompanies change. And we're probably about to witness another wave of that.
Zynga Inspires Hasbro
Hasbro and Zynga have come together to develop a line of games and toys based on some of Zynga's characters and social gaming brands. Some of Zynga’s most popular games include FarmVille, CityVille and Words With Friends. Since old school Hasbro’s characterization of “games” has been associated with 80’s board games, this might mean a new definition of things to come for Hasbro.
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