Archive for April 2012
How to Get Subscribers to Open Your Email
In order to create a successful email marketing campaign, you must constantly tweak your strategy. Looking at results, the hard numbers - opens, clicks, unsubscribes - gives us insight into who is opening the email and what they are clicking. Other aspects of email marketing are more ambiguous: the day and time of send, subscriber demographics and perhaps most importantly, the subject line.
Outwitting Facebook Timeline
Timeline is here on Facebook, and it has completely changed the way companies interact with the customers who "like" them
Strategy is Key to Successful Content Marketing
Content marketing consumes about a quarter of all marketing budgets today. That has led many to proclaim, "content is king." It is true that engaging content based on a strategy tied to business goals is the king of marketing tools. However, content with no strategy is, at best, a distant royal relative. Whether they call it "content marketing" or not, almost every company practices some form of content marketing. To engage with current and potential customers, companies may create a print newsletter, send an email update, share items on Facebook or write a blog. It is all content marketing.
Mobile’s Role in Health Care Marketing
Marketers have typically considered the benefits of mobile marketing with a rather simple decision making framework: If you’re reaching a young demographic, go for it! If you’re catering to an older audience, don’t waste you’re time. But research is increasingly supporting the fact that mobile marketing for healthcare may be another animal entirely. If you [...]
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