Archive for July 2012

Candace Price photo

Candace Price

Seize the Olympic Marketing Competition

Many marketers are utilizing Olympic hype into their advertising campaigns, no matter what they are trying to sell. I've seen go for the gold furniture sales, summer games trivia competitions and athletes in paper towel commercials. Should you jump on the Olympics bandwagon?

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Nicole Provonchee photo

Nicole Provonchee

Socially Savvy: Parthenon’s Winning Tips

If you know someone who works for Parthenon, you have undoubtedly heard the good news: we were crowned the small business champions in the Nashville Business Journal's Social Madness competition. Here is how we did it...

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Picture This: Connecting Photogs With Bootleggers

Oh, for the days when attaching artwork to a blog simply meant pinging around the Internet, running searches and eventually snagging a suitable image and dropping it into place. You can still do that, but now you’re much more likely to get into trouble if that artwork is copyrighted and you haven't asked for permission — or paid the photographer/artist.

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Ashley Akin photo

Ashley Akin

$50 in Melrose Money to Lucky Follower

Nothing says Friday the 13th like desperation. Usually it’s a chick in a horror movie screaming for help. Today it’s us. We are in the finals of Nashville’s Social Madness contest, and in an effort to solicit your support, we’re offering you the chance to win a $50 gift certificate to one of Nashville’s best [...]

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Nicole Provonchee photo

Nicole Provonchee

5 to Follow: A Summary of Nashville’s Best

As marketers by trade and Nashville enthusiasts by choice, Parthenon wants to celebrate organizations employing creative marketing, advertising and social media efforts in our hometown!

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