Archive for the ‘Content Marketing/Writing’ Category
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Coca-Cola is a Media Company
If you question whether brand marketing strategies are based on becoming media companies, the new Coke website has the answer.
Accentuate the Positive
Two Facebook posts I made recently taught me a lesson.
Red Bull: The Greatest Marketer of Our Generation
We've declared today "Red Bull Day" at Parthenon Publishing because Red Bull is the greatest marketer of our generation.
Know Your Audience
The Great Hamburger vs. Hotdog Paper-Folding Debate of 2012. Are your references relevant?
Frankenquote Monsters
Words are beautiful things. You shouldn't be afraid of them.
Stop Crazy Capitalization
On a recent flight on my favorite airline, I picked up a copy of Southwest's in-flight magazine, Spirit. It is a great magazine, with a wonderful balance of small nuggets of information, entertaining stories and aspirational features about travel destinations. But there is one part of the magazine that I dislike with a passion: the CEO letter from Gary Kelly.
Seize the Olympic Marketing Competition
Many marketers are utilizing Olympic hype in their advertising campaigns, no matter what they are trying to sell. I've seen go for the gold furniture sales, summer games trivia competitions and athletes in paper towel commercials. Should you jump on the Olympics bandwagon?
Socially Savvy: Parthenon’s Winning Tips
If you know someone who works for Parthenon, you have undoubtedly heard the good news: we were crowned the small business champions in the Nashville Business Journal's Social Madness competition. Here is how we did it...
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