Archive for the ‘Magazines’ Category

Nancy Henderson photo

Nancy Henderson

Road King Receives 11 Awards

Last week, the trucking magazine Road King, a bimonthly publication that we produce for our client TravelCenters of America, won 11 Truck Writer of North America Communicator Awards.

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Nancy Henderson photo

Nancy Henderson

How to Give a Good Interview

Preparation for and understanding the interview process can help you get your point across clearly, while also giving a good story.

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Nancy Henderson photo

Nancy Henderson

3 Common Custom Magazine Mistakes

You can spend a lot of money to produce a beautiful magazine but still fail to excite or entice readers. Here are three tips to make sure you have an attractive and engaging publication.

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Becky Henson photo

Becky Henson

Creating Error-Free Copy

The human eye may not be able to catch every error, but striving for the perfect piece of copy starts with a few simple proofing measures.

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Nancy Henderson photo

Nancy Henderson

Content That Works

Too often newsletter articles come across as lectures from above. To keep your audience reading so that they actually absorb the information you are offering, you need to follow a few key steps.

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Becky Henson photo

Becky Henson

The MATS Experience

The Mid-America Trucking Show ended on Saturday after an eventful three days. It was my first time at the show and it was an exciting, nonstop experience.

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Becky Henson photo

Becky Henson

Headed to MATS

Every year the Parthenon team heads to Louisville, Ky., to attend the Mid-America Trucking Show and represent Road King magazine, the trucking magazine Parthenon publishes exclusively for TA TravelCenters and Petro Stopping Centers.

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Nancy Henderson photo

Nancy Henderson

Magazine Apps Still Evolving

Now, with the iPad and other tablets, magazines are going app crazy, trying to figure out how to reach readers.

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Becky Henson photo

Becky Henson

Just Zite It

Have you ever wished there was a magazine custom-tailored to your world? Well, a new app called Zite promises to create a personal magazine experience on your iPad, and you don't have to do much at all.

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Courtney Drake photo

Courtney Drake

Extra! Extra! iPad’s First Exclusive Newspaper

It's here! The first ever "newspaper" created exclusively for the iPad was recently unveiled by media mogul Rupert Murdoch. Dubbed The Daily (not to be confused with Jon Stewart’s The Daily Show), the iPad app presents daily news in various forms, from written content to video and 360 degree photos to interactive polls, all wrapped up into one visually-appealing app. To make it even more enticing, the first two weeks are free.

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