Archive for the ‘Best Practices’ Category

Bobby Stark photo

Bobby Stark

Stop Crazy Capitalization

On a recent flight on my favorite airline, I picked up a copy of Southwest's in-flight magazine, Spirit. It is a great magazine, with a wonderful balance of small nuggets of information, entertaining stories and aspirational features about travel destinations. But there is one part of the magazine that I dislike with a passion: the CEO letter from Gary Kelly.

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Ashley Akin photo

Ashley Akin

Invigorate Your Intranet

(aka: How To Make Your Employees Give A Damn About Corporate Sharing) When employees hear the word "Intranet" they often imagine an endless procession of cubicles, red tape and TPS Reports. In order to combat that, we've created a cheat sheet to help you make your intranet engaging and empowering for executives and employees alike.

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Joe Morris photo

Joe Morris

Of Olympic Coverage and Failure to Satisfy …

Whether it's a multibillion-dollar, 16-day global broadcasting spectacle or your company's social-media or print product, it's never a good idea to take advice only up to a point.

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Nicole Provonchee photo

Nicole Provonchee

Socially Savvy: Parthenon’s Winning Tips

If you know someone who works for Parthenon, you have undoubtedly heard the good news: we were crowned the small business champions in the Nashville Business Journal's Social Madness competition. Here is how we did it...

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Picture This: Connecting Photogs With Bootleggers

Oh, for the days when attaching artwork to a blog simply meant pinging around the Internet, running searches and eventually snagging a suitable image and dropping it into place. You can still do that, but now you’re much more likely to get into trouble if that artwork is copyrighted and you haven't asked for permission — or paid the photographer/artist.

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James Coates photo

James Coates

5 to Follow: Nashville Venues

Music is Nashville's number one offering. In our latest 5 to follow, we're laying out some of the best places to sit and drink your sorrows away and the best people to look to for social media.

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Cadence Turpin photo

Cadence Turpin

5 to Follow: Nashville Bands

Nashville has been made famous by its country stars and honky-tonk pickers, the five bands highlighted here represent multiple genres that all have the ability to rock-out their social media networks.

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Ashley Akin photo

Ashley Akin

5 to Follow: Nashville Bars – Part 2

The original 5 to Follow post for Nashville Bars got a great response, and since there are so many socially active watering holes in Music City, we're bringing you round 2.

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Nancy Henderson photo

Nancy Henderson

5 To Follow: Farmers Markets

Sure, you can pick up tomatoes or peaches or corn at the grocery store. But summertime is prime time for fresh-picked fruits and vegetables — and Nashville’s farmers markets have them by the bushel. Social media is the perfect tool for keeping up with what’s in season. Local Nashvillians who are hungry for local produce [...]

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Ashley Akin photo

Ashley Akin

5 to Follow: Nashville Coffee Shops

Whether it’s a daily stop on the way to work or the first place you go the morning after a long night out, your favorite coffee shop is a warm and cozy home-away-from-home. You can meet, greet and eat at most good coffee houses, but one thing that sets Nashville apart is the fact that [...]

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