Archive for the ‘Email/E-Newsletters’ Category
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How to Get Subscribers to Open Your Email
In order to create a successful email marketing campaign, you must constantly tweak your strategy. Looking at results, the hard numbers - opens, clicks, unsubscribes - gives us insight into who is opening the email and what they are clicking. Other aspects of email marketing are more ambiguous: the day and time of send, subscriber demographics and perhaps most importantly, the subject line.
Outlook 2012: A Big Year for Email Marketing
Email marketing continues to improve with widespread usability, enhanced features and the integration of social networking. Whether you are already using email marketing or have resolved to start using it, it’s important to know where email marketing is going in 2012.
The Key to Email Marketing Success
How many subscribers receive your email marketing campaigns? You probably have a good idea of your audience numbers. But how many valid subscribers you have?
Audience Awareness Drives Success
The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.
Obeying the CAN-SPAM Act
If your business is using email marketing, you should be familiar with the CAN-SPAM Act, which are the laws for sending commercial email. It is important to understand the rules and what they mean to you.
Essential Email Marketing Strategies
There are many different strategies and techniques for email marketing. Here we offer you four basic practices to live by when executing your email marketing campaign.
eNewsletter Subject Lines: Tips to Write Them Right
An eNewsletter is only as good as its subject line. Creating a good eNewsletter can be a time-consuming process, from creating a relevant edit slate to writing content to designing the finished product. When done right, the time and effort invested in an eNewsletter pays off by helping consumers connect with your brand.
Creating Error-Free Copy
The human eye may not be able to catch every error, but striving for the perfect piece of copy starts with a few simple proofing measures.
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