Archive for the ‘Magazines’ Category
Video of the Week: The Wired Tablet Demo
This week the Parthenon staff viewed Wired magazine's video detailing how the publication might appear on a tablet computer.
Top Five Publications I Can’t Wait to See on the iPad
Steve Jobs' announcement today that Apple will ship its long awaited tablet, the iPad, in 60 days at an opening price point of $499 dominated the news today. Before the announcement came, a months-long rumors game played out amongst analysts, technologists and fans alike. One particular question was: what does this mean for print publications?
An Online Magazine Success Story: Unum One
Our last Parthenon Post (our enewsletter) featured an article about how best to present print magazine content in a web format. Our basic take is this: "What readers want from a print magazine is not the same as what they want from a digital experience. People enjoy the portability and tactile experience that magazines offer. No matter how jazzy the user interface, digital editions cannot replicate the experience of consuming a physical magazine. And, while computer screens are getting larger and more brilliant, the basic design — “the user interface” — of a magazine feature story is not ideal for consumption via a computer screen." Basically, we are not huge fans of typical "digital editions" of magazines. But what if a client wants to produce an online magazine?
Sports Illustrated Tablet Demo is Not a Magazine
You may have seen the video promoting how Sports Illustrated may be delivered and consumed on a soon-to-be-announced tablet computer. In all, it represents a new level of digital delivery way beyond the simple page flipping technology that is commonly available today. However, it is not a magazine.
A New Site is Launched: RoadKing.com
You don't have to drive a truck to find the new Road King website interesting. Professional drivers will see their work lives reflected in the news and stories, but anyone who has ever used the nation's highways can find something to relate to or to learn. Almost everything that we use in our every day lives, from food to computers to clothes to toys, is brought to us by trucks.
Guess How Many New Magazines Launched in 2009
While a collection of high profile magazines closed in 2009, there were new titles that entered the marketplace. Just how many? The number may surprise you.
Thoughts from the Editor: Completing the Picture
I was excited about the UPS driver training school story for Road King as soon as I assigned it. Here was a place that took truck driving safety so seriously that they brought an elite group of driver-trainers to a three-week boot camp on driving safely. Our writer, David Kolman, nailed the details — rules of the road shouted out on demand, timed inspections, barked orders and exhausted trainees pushing themselves so they wouldn’t wash out.
Road King Magazine Wins 11 Industry Awards
Road King magazine, published by Parthenon Publishing of Nashville, Tenn., won 11 awards, including a Best of Graphics 2008 Award, in the Truck Writers of North America Communication Awards given out at the Mid-America Trucking Show in Louisville, Ky.
Why did you pick up that magazine, anyway?
The art of crafting engaging covers
While custom magazines don’t typically compete with other titles on the newsstand, employing tactics by those that stand out among hundreds of other titles can make a big difference in readership. Why? No matter where or how your publication is distributed, the competition is still fierce for your readers’ time and attention. Regardless of whether a magazine is for sale, mailed or simply competing for a flip-through at the doctor’s office, cover design comes down to one imperative goal: grab attention.
Subscribe to our RSS feed.
