One of our health care clients, AmSurg Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.
READ MORE 
This week the Parthenon staff viewed Wired magazine's video detailing how the publication might appear on a tablet computer.
READ MORE
If you had to list ten things not to buy in 2010, what would be on your list? SmartMoney.com has some advice. The website recently released its list of the ten items no one should buy in the coming year. A few of my favorites: 1. Home phone service. Mobile phone use continues to grow and fewer people are using home phones. The CTIA-Wireless Association states that 20.2 percent of all households are wireless only and almost 90% of Americans own a mobile phone. 2. DVDs. With NetFlix and on-demand movies from your local cable company, who needs a DVD?
READ MORE
As we mentioned a few posts ago, this is the time for all great thinkers to make predictions about what will happen in his or her industry in 2010. In that vein, Fast Companyblogger, David Lavenda, just posted his Top 10 Marketing Predictions for 2010. David predicts that metrics, social media and mobile phones/applications will be the hot topics in 2010. Now that the economy is showing some signs of recovery, he predicts that marketers will begin to slowly increase budgets, but they will demand stronger metrics to monitor their spend. David also predicts continued growth in the development of mobile phone applications and the rise of a new social media tool or application that will become 2010's "darling."
READ MORE
In our January/February 2009 issue of the Parthenon Post, we wrote aboutpredictions for our industry in 2009. Our two main predictions proved valid: First, magazine page counts continued to decline or remained flat (flat became the new “up”). And, second, companies continued to place resources into content marketing (web content, case studies, blogs, webinars, newsletters, e-newsletters, custom magazines, etc.).
READ MORE
You may have seen the video promoting how Sports Illustrated may be delivered and consumed on a soon-to-be-announced tablet computer. In all, it represents a new level of digital delivery way beyond the simple page flipping technology that is commonly available today. However, it is not a magazine.
READ MORE
While a collection of high profile magazines closed in 2009, there were new titles that entered the marketplace. Just how many? The number may surprise you.
READ MORE
We are pleased to announce that Heather Newman has joined the Parthenon team. Heather has more than 10 years experience as a medical/healthcare writer. Five of those years were spent at Vanderbilt, where she wrote for, developed and managed multiple medical magazines. She served as editor-in-chief of Vanderbilt Nurse.
READ MORE
Parthenon has added two skilled professionals to its digital media department. Matt Southards joins as the Digital Media Director and Matt Bigelow joins as the Digital Media Manager. In his new position, Southards is responsible for overseeing all aspects of the Parthenon Publishing digital media department, including strategic planning, website development, and building strong client relationships. Bigelow previously was with Journal Communications, Inc., where he managed more than 100 websites, including analyzing web traffic trends and content strategies.
READ MORE
Middle Tennessee’s Juvenile Diabetes Research Foundation (JDRF) awarded Parthenon Publishing its 2009 Outstanding Corporate Partner award on June 11. Parthenon supports the organization’s vital work and is committed to spreading its message across Middle Tennessee. Parthenon helped the chapter create an email marketing system, an event-specific website and a Facebook fan page.
READ MORE
Older Entries
Subscribe to our RSS feed.
