Archive for the ‘Print’ Category
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Road King Receives 11 Awards
Last week, the trucking magazine Road King, a bimonthly publication that we produce for our client TravelCenters of America, won 11 Truck Writer of North America Communicator Awards.
Photographic Impressions
Most of the work I do as creative director involves an editorial product. That means finding a way to enhance words with photos and graphics. When veteran photographer Mark Tucker came to Parthenon, he laid out a project that was especially intriguing to an art director. His photographs had to be the focal point. Words were secondary.
Writing Math
You probably think writing happens without any sort of mathematical calculation. Not at all true!
Audience Awareness Drives Success
The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.
How to Give a Good Interview
Preparation for and understanding the interview process can help you get your point across clearly, while also giving a good story.
3 Common Custom Magazine Mistakes
You can spend a lot of money to produce a beautiful magazine but still fail to excite or entice readers. Here are three tips to make sure you have an attractive and engaging publication.
Creating Error-Free Copy
The human eye may not be able to catch every error, but striving for the perfect piece of copy starts with a few simple proofing measures.
Content That Works
Too often newsletter articles come across as lectures from above. To keep your audience reading so that they actually absorb the information you are offering, you need to follow a few key steps.
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