Archive for the ‘Social Media’ Category
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Are you LinkedIn? 3 Easy Ways to get Connected
With over 175 million users, most professionals are using LinkedIn, but there is a difference between being present and being active. Here are 3 easy steps to truly leverage LinkedIn.
Getting Savvy on #GivingTuesday
On Cyber Monday, deals become deals with all the rest, and the only competition method is a lowered price tag. But now we have #GivingTuesday with the fairest price tag of them all: the one that gives back.
Social Spotlight: Goo Goo Clusters
What one Nashville candy company can teach you about the social media sweet spot.
Red Bull: The Greatest Marketer of Our Generation
We've declared today "Red Bull Day" at Parthenon Publishing because Red Bull is the greatest marketer of our generation.
Sell Your Event Early, Keep It Alive Late
Online and print strategies allow companies to maximize their events, but how do you do it the right way?
4 Metrics for Calculating Social ROI
After much planning, you've executed your social media strategy. It's been going for a few weeks now, so when should you start wondering if it’s working? How will you know if it is successful? What metrics can you use to determine success?
Going Beyond Groupon
Daily deal sites like Groupon and Living Social have changed the way many of us shop online. And, what started out as a movement for local companies to reach new audiences has turned into a way for companies of all sizes to reach audiences all over the world.
Of Olympic Coverage and Failure to Satisfy …
Whether it's a multibillion-dollar, 16-day global broadcasting spectacle or your company's social-media or print product, it's never a good idea to take advice only up to a point.
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