Archive for the ‘Technology’ Category
Older Entries
4 Metrics for Calculating Social ROI
After much planning, you've executed your social media strategy. It's been going for a few weeks now, so when should you start wondering if it’s working? How will you know if it is successful? What metrics can you use to determine success?
The New Office Supplies
When I watch Mad Men it makes me glad we don't use typewriters at Parthenon. Partially because my "digital media" job wouldn’t exist in typewriter land but also because they look like a huge hassle.
5 to Follow: Nashville Sports Teams
Historically, Nashville has been known for its music, food and southern hospitality more than its ever been called a sports town. But recently, Nashville has become home to some of the leagues' best sports teams and the best fans in the game.
Cinemagram: The Next Big Thing?
With Facebook's acquisition of the photo-sharing program, Instagram, the popularity of creative apps continues to grow - especially when it comes to video. Social video apps allow users to upload and share videos with followers. Unlike these crowd pleasers, Cinemagram is somewhere in the middle of photo and video - and people are paying attention.
Pinners Beware! (Read the fine print)
With fame comes... copyright issues? That seems to be the case for Pinterest, one of the fastest growing kids on the social media block, who is currently garnering attention due to what some consider questionable Terms of Service. In a nutshell: your Pinterest account could potentially get you sued.
Zynga Inspires Hasbro
Hasbro and Zynga have come together to develop a line of games and toys based on some of Zynga's characters and social gaming brands. Some of Zynga’s most popular games include FarmVille, CityVille and Words With Friends. Since old school Hasbro’s characterization of “games” has been associated with 80’s board games, this might mean a new definition of things to come for Hasbro.
3 Website Mistakes That Drive Me Crazy
Although I could spend days explaining the worst of the worst, I’ll pick three of my lease favorite, and coincidentally most common, web mistakes.
Our Favorite Apps
Some of the favorite apps among the Parthenon staff:
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