Archive for the ‘Tools’ Category

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James Coates

4 Metrics for Calculating Social ROI

After much planning, you've executed your social media strategy. It's been going for a few weeks now, so when should you start wondering if it’s working? How will you know if it is successful? What metrics can you use to determine success?

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Candace Price

The New Office Supplies

When I watch Mad Men it makes me glad we don't use typewriters at Parthenon. Partially because my "digital media" job wouldn’t exist in typewriter land but also because they look like a huge hassle.

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Nicole Provonchee

Going Beyond Groupon

Daily deal sites like Groupon and Living Social have changed the way many of us shop online. And, what started out as a movement for local companies to reach new audiences has turned into a way for companies of all sizes to reach audiences all over the world.

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