One of our health care clients, AmSurg Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.
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Yesterday, I had the privilege of hearing Jeff Jarvis, the author of the Buzzmachine blog and the book, What Would Google Do?, at the NATSO Show in Las Vegas.
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As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than [...]
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As soon as I heard TED was coming to Nashville (in the form of TEDxNashville), I knew I had to get involved. TED had been my own personal
Facebook-style addiction for almost two years now, i.e., while my wife learned which of our friends posted the latest round of baby photos on the popular social networking site, I was parked on the couch with my laptop watching video after video on TED.com. I even created a DIY Smartboard in my wife's first grade classroom after watching Johnny Lee's Wiimote wizardry.
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So you have a blog, but no visitors. How do you change that equation? Enter ProBlogger, one of my favorite experts on the subject of blogging. He recently posted a blog that cites 7 Factors on Generating Traffic to Your Blog.
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As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than just price.
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Steve Jobs' announcement today that Apple will ship its long awaited tablet, the iPad, in 60 days at an opening price point of $499 dominated the news today. Before the announcement came, a months-long rumors game played out amongst analysts, technologists and fans alike. One particular question was: what does this mean for print publications?
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I have to be honest - the email's subject line caught my attention: "Creepy Ways Your Social Media Data Can Be Used." Posted on E-Commerce News a few days ago, the article outlines how some companies are starting to collect information about consumers by using information posted on social networking sites like Facebook and MySpace.
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Apparently there really is an "app" for almost anything. According to Wired magazine, Apple App Store topped 100,000 available apps in November. With that many apps to choose from, where do you start? I surveyed the Parthenon team and came up with a few recommendations.
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As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than on price. My top three competitions to watch in 2010 are Google vs. Apple, Google vs. AT&T, and Google vs. Microsoft. In today’s post, I’ll explore Google vs. Apple
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