Posts Tagged ‘2010’

Matt Southards photo

Matt Southards

Tech Showdowns in 2010 (2 of 3)

As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than just price.

READ MORE »


Nicole Provonchee photo

Nicole Provonchee

Ten Items to Avoid in the New Year

If you had to list ten things not to buy in 2010, what would be on your list? SmartMoney.com has some advice. The website recently released its list of the ten items no one should buy in the coming year. A few of my favorites: 1. Home phone service. Mobile phone use continues to grow and fewer people are using home phones. The CTIA-Wireless Association states that 20.2 percent of all households are wireless only and almost 90% of Americans own a mobile phone. 2. DVDs. With NetFlix and on-demand movies from your local cable company, who needs a DVD?

READ MORE »


Nicole Provonchee photo

Nicole Provonchee

Checking in on 2008 Predictions for 2009

In our January/February 2009 issue of the Parthenon Post, we wrote aboutpredictions for our industry in 2009. Our two main predictions proved valid: First, magazine page counts continued to decline or remained flat (flat became the new “up”). And, second, companies continued to place resources into content marketing (web content, case studies, blogs, webinars, newsletters, e-newsletters, custom magazines, etc.).

READ MORE »


Nicole Provonchee photo

Nicole Provonchee

2010 Predictions: Social Media and Content Marketing

Do you know what will happen with social media and content marketing in the coming year? One of our favorite bloggers, Joe Pulizzi, has pulled together 100 predictions about social media and content marketing in 2010 from many of the leading thinkers in the industry.

READ MORE »