If you are looking for data on how B2B marketers are using content in their marketing programs, there is a new report that will provide some interesting insights. Joe Pulizzi recently posted a report entitled 2010 B2B Content Marketing Benchmarks, Trends and Budgets on his Content Marketing Institute website and it is filled with great information.
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Is crafting an engaging website targeting consumers very different from creating a website for a business-to-business client?
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