Posts Tagged ‘email’
The New Wave of Business Communications
Have you tried the new Rockmelt web browser yet? If not, you can sign up for Rockmelt here or if you have a Facebook friend who's already using Rockmelt, ask them to send you an invitation. Rockmelt is leveraging Facebook as the primary channel to distribute their new browser to the world - so rather than follow the conventional marketing path of making a Rockmelt browser download immediately available to any and all users and then hoping it goes viral through social networks, the folks at Rockmelt are making their new browser available by invitation only from your Facebook network.
SoFresh Nashville: Email is Still Key!
Yesterday, several of us got to go to the "So Fresh" Social Media conference here in Nashville. We had the opportunity to hear from amazing speakers about a wide array of subjects, but of course my favorite session was about how email and social media are merging together. Greg Cangialosi explained that it's important to not ignore your email marketing program, since it's the "work horse" of your social media campaign. By integrating social media into your email marketing programs, you have the opportunity to convert your loyal audience into faithful fans.
The Parthenon Post – Do You Subscribe?
Are you a subscriber to our monthly eNewsletter, Parthenon Post? If not, I encourage you to take a few seconds and sign up. Why subscribe?
How (and why) to plan for interactive marketing
The exponential growth of internet adoption among businesses and consumers provides tremendous opportunity for marketers. According to Forrester Research, advertisers will spend $25.8b on interactive marketing in 2009, and that number is expected to rise over the next five years to $55b, representing 21 percent of all marketing expenditures. The primary reason for this massive growth is that interactive marketing provides more efficient ways to reach prospective customers than more traditional advertising vehicles. Challenges always accompany opportunities, however, and interactive marketing is no exception. Here are five steps to successfully plan your interactive marketing for 2010: 1. Understand. Before you develop and execute your interactive marketing plan, embark on a mission to understand who your target market is and how they behave online. Create a few prototypical customers and create a quick model about the
The Importance of Links in Emails
Including and utilizing links within your email marketing campaigns is important to guarantee that your links are working for you — that they are investigating what your readers like and helping you generate new content — all while maintaining your email’s charm. Once you’ve crossed the biggest hurdle of getting someone to open your email, continuing to keep their attention is facilitated by the quality of the content and the information provided within external links. (For more information about the Five Stages of Viewing an email click here)
Why are email open rates deceptive?
One of the most touted benefits of using email to communicate with customers is the ability to measure recipients’ interactions with the email, via extensive tracking systems. And the first statistic most companies look at is the open rate. Big mistake.
5 Elements That Make or Break Your Email
No matter how brilliant the message you created, it is likely that less than half of your email recipients will actually open it. With those odds, you need an attention-getting strategy.
Email inboxes are more crowded than ever, so be sure your email stands out among all the others. Emails need to be succinct and compelling every step of the way. Even worse than being ignored, is being pegged as spam, since you won't get any future messages through.
Tackling the Mobile Community Through Email
More and more people are checking their email on BlackBerrys, iPhones and other mobile devices. Like the automobile and television set before them, smartphones will likely become more popular and affordable until almost everyone has one. The question on many marketers' minds: how is the mobile trend affecting our business and marketing emails?
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