Posts Tagged ‘email marketing’
Seize the Olympic Marketing Competition
Many marketers are utilizing Olympic hype in their advertising campaigns, no matter what they are trying to sell. I've seen go for the gold furniture sales, summer games trivia competitions and athletes in paper towel commercials. Should you jump on the Olympics bandwagon?
Outlook 2012: A Big Year for Email Marketing
Email marketing continues to improve with widespread usability, enhanced features and the integration of social networking. Whether you are already using email marketing or have resolved to start using it, it’s important to know where email marketing is going in 2012.
Maximize LinkedIn? Don’t Treat It Like Facebook
Used properly, LinkedIn can be an outstanding way to network within your own profession as well as with outside vendors and other business partners.
The Key to Email Marketing Success
How many subscribers receive your email marketing campaigns? You probably have a good idea of your audience numbers. But how many valid subscribers you have?
Audience Awareness Drives Success
The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.
You ‘Like’ It, But Will You Buy It?
"Liking" a page on Facebook doesn't boost sales...or does it?
Anthropologie Emails: Enabling Required
I believe there is a "healthy" amount of images for email newsletters. Nixing them all together makes the email boring. Using a beautiful single image design or many images scattered throughout the content may be visually appealing on your screen but isn’t guaranteed to translate well.
Create a Killer Brand-ExactTarget Connections 2010
I had the opportunity to attend Connections 10, ExactTarget's email marketing and social media conference in Indianapolis. The conference was an excellent chance for me to learn about ExactTarget’s new features, hear interesting case studies from marketers and meet fellow ExactTarget partners and clients. I came back with a lot of valuable information and look forward to implementing new strategies with Parthenon’s clients.
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