Facebook Is Not a Strategy
Social media is different, but should be utilized with the same thoughtfulness as traditional mediaWith Facebook topping 200 million active users, and traditional media outlets bombarding viewers with pleas to become fans, many marketers are feeling the pressure to jump on the bandwagon. While Facebook and other social media are new outlets to many, like more traditional media, they require a strategy to be utilized effectively.
Before setting up a Facebook page and expecting thousands of fans to act as your cheerleaders, it is important to answer many of the questions you would in approaching any other media.
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