The Four Things I Learned from Malcolm Gladwell
When I heard that Malcolm Gladwell was speaking at the email marketing conference I was going to, I was really excited. I really love his books and was intrigued about what he would say to a crowd of 1,300 email marketers.
The ExactTarget conference tagline was "Success by Design," which was perfect for Malcolm to speak about since his recent book is Outliers: The Story of Success.
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