Posts Tagged ‘marketing’
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If Content Is King, Are You The Power Behind The Throne?
There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either.
Why Everyone Should ‘Like’ Social Media
Businesses, like people, need to connect to present and future audiences. Using a variety of social media is the best way to triangulate communication and to reach targeted groups.
Creative Recruitment at Emerson College
Emerson College has given new meaning to the term "college recruitment video." According to an email sent to the website Bost Innovation, the video below is the work of a college group call the EVVY Awards. The EVVY Awards is an organization that produces "the largest multi-camera, live-switch student run award show in the country. The annual show celebrates the work completed by students across all majors at Emerson College." The video is around 6 minutes long and features a mash-up of Lady Gaga songs. And, it gives you a nice slice of students at Emerson.
Online Content Marketing on the Rise
A pair of New York Times' articles regarding content marketing caught my attention recently: After Drought, Hope for Shows Made for Web and Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd.
Take Time to Develop a Content Strategy
So you have interviewed your corporate experts and taken countless hours to write an engaging white paper. What do you do with it now? Post it on your website and hope people stop by? Invest in a landing page and SEM campaign to help drive traffic to the paper? Post it on LinkedIn?
Why is Web Usability Important?
Not only is web usability important, it's vital. In a competitive world of big-name brands and corporations fighting for the same space, you can’t simply launch a site and trust it’ll engage your audience. Developing your site from the ground up with the user in mind will increase the chances of conversion and gaining yourself a loyal customer base.
Twitter Redesign in the Works
Attention Twitter fans: A Twitter redesign is on the horizon. Check out this recent article posted on Mashable (a great site for all things social media).
Client News: StopColonCancerNow.com Launches
One of our health care clients, AmSurg Corporation here in Nashville, recently launched StopColonCancerNow.com, a national awareness and prevention campaign. Throughout March — Colon Cancer Awareness Month — the company will be doing national media relations, local events and social media stuff to get the word out.
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