Posts Tagged ‘online branding’

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Joe Morris

Of Olympic Coverage and Failure to Satisfy …

Whether it's a multibillion-dollar, 16-day global broadcasting spectacle or your company's social-media or print product, it's never a good idea to take advice only up to a point.

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Picture This: Connecting Photogs With Bootleggers

Oh, for the days when attaching artwork to a blog simply meant pinging around the Internet, running searches and eventually snagging a suitable image and dropping it into place. You can still do that, but now you’re much more likely to get into trouble if that artwork is copyrighted and you haven't asked for permission — or paid the photographer/artist.

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James Coates

5 to Follow: Nashville Venues

Music is Nashville's number one offering. In our latest 5 to follow, we're laying out some of the best places to sit and drink your sorrows away and the best people to look to for social media.

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Joe Morris photo

Joe Morris

5 to Follow: Tourist Attractions

Nashville is Music City USA. Visitors come here to hang out in the honky-tonks, listen to the buskers on Lower Broadway and cruise around Music Row looking for their favorite singers. (Country music superstars don’t live on Music Row, but let’s not tell the tourists; why spoil their fun?) But once the out-of-towners get here, [...]

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5 to Follow: Nashville Sports Teams

Historically, Nashville has been known for its music, food and southern hospitality more than its ever been called a sports town. But recently, Nashville has become home to some of the leagues' best sports teams and the best fans in the game.

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Joe Morris

It’s How You Say It

Are you typing in the written equivalent of, "thank you for calling" when you respond to a complaint or compliment?

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If Content Is King, Are You The Power Behind The Throne?

There are plenty of sites (both business/consumer and pure blog) that have plenty to say, and say it effectively. And they don’t just rely on short sentences, SEO-laden jargon and bullet points, either.

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Joe Morris

Social Media: I Don’t Like Your Tone!

In the mad rush to get something, anything, out onto a social media platform (or two, or three), the content can take a backseat to the process.

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Chrissy Sievers

Engaging Customers to Share your Content

Sanjay Dholakia is CEO of Crowd Factory, the leading provider of crowd-powered marketing applications. He writes for Mashable that it’s not enough to enable your content to be shared; you have to creatively encourage it from your fans. Why should I share your product’s campaign? Here are five good ways your brand can answer that question.

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Nicole Provonchee

Creative Recruitment at Emerson College

Emerson College has given new meaning to the term "college recruitment video." According to an email sent to the website Bost Innovation, the video below is the work of a college group call the EVVY Awards. The EVVY Awards is an organization that produces "the largest multi-camera, live-switch student run award show in the country. The annual show celebrates the work completed by students across all majors at Emerson College." The video is around 6 minutes long and features a mash-up of Lady Gaga songs. And, it gives you a nice slice of students at Emerson.

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