Our last Parthenon Post (our enewsletter) featured an article about how best to present print magazine content in a web format. Our basic take is this: "What readers want from a print magazine is not the same as what they want from a digital experience. People enjoy the portability and tactile experience that magazines offer. No matter how jazzy the user interface, digital editions cannot replicate the experience of consuming a physical magazine. And, while computer screens are getting larger and more brilliant, the basic design — “the user interface” — of a magazine feature story is not ideal for consumption via a computer screen." Basically, we are not huge fans of typical "digital editions" of magazines. But what if a client wants to produce an online magazine?
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