Posts Tagged ‘Print’

Michael Nott photo

Michael Nott

Photographic Impressions

Most of the work I do as creative director involves an editorial product. That means finding a way to enhance words with photos and graphics. When veteran photographer Mark Tucker came to Parthenon, he laid out a project that was especially intriguing to an art director. His photographs had to be the focal point. Words were secondary.

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Nancy Henderson photo

Nancy Henderson

3 Common Custom Magazine Mistakes

You can spend a lot of money to produce a beautiful magazine but still fail to excite or entice readers. Here are three tips to make sure you have an attractive and engaging publication.

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Michael Nott photo

Michael Nott

Designed to Spark Interest

When I saw the latest cover of Esquire magazine, I was immediately impressed. "The Impossible" issue has done the impossible.

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Becky Henson photo

Becky Henson

Getting Some Answers

Being a writer for many publications means a lot of interviews either by phone, email or in person. I never know what kind of interview subject I will get or how receptive they will be to what I would like to know. Finding “the scoop” can prove difficult for some interviewers, because it all lies in the hands (or mind) of the interviewee. I’ve come to find some quick tips in coaxing the story out of subjects.story out of subjects.

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