Posts Tagged ‘Southwest Airlines’

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Bobby Stark

Stop Crazy Capitalization

On a recent flight on my favorite airline, I picked up a copy of Southwest's in-flight magazine, Spirit. It is a great magazine, with a wonderful balance of small nuggets of information, entertaining stories and aspirational features about travel destinations. But there is one part of the magazine that I dislike with a passion: the CEO letter from Gary Kelly.

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Bobby Stark photo

Bobby Stark

Social Media Lessons from Southwest Airlines

While most businesses can only dream of having the seven person staff (not to mention the much-admired brand) that Southwest Airlines has to manage social media efforts, every business can learn from Southwest’s approach and experience.

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