Posts Tagged ‘Technology’
Older Entries
It’s How You Say It
Are you typing in the written equivalent of, "thank you for calling" when you respond to a complaint or compliment?
Taking Another Look at Bing
Have you checked out Microsoft's search engine, Bing, lately? According to Kunal Das, a Microsoft Bing Evangelist, about 30 percent of us using Bing over Google for at least part of our searches. Bing's partnership with Yahoo - Bing serves up all of Yahoo's search results - helped double the company's market share to its current 30 percent.
Social Gift: Don’t Just Wish Them a Happy Birthday
Facebook birthdays ... they're everywhere. On average I have at least four connections a week with birthdays, so I feel like I see the posts all the time. It’s just part of the Facebook experience, but Mo Govindji, the co-founder of Social Gift, saw this as an opportunity. Instead of adding the same old bland happy birthday message to the pile, you and your friends can work together to purchase a nice gift for your buddy through Social Gift.
Search: Online “Filter Bubbles”
As Internet companies attempt to personalize their services to each user, there is an unintended result: we view an edited down version of reality that colors the world that we see. Eli Pariser discusses this in his latest TED talk that you can watch here.
Disconnect to Connect
Today I read a great blog post written by Richard Watson, the publisher of What's Next (a website that documents global trends) and co-founder of Strategy Insight (a specialist scenario planning consultancy). The blog's title, Why Doing Nothing is Often Better Than Doing Something, grabbed my attention. What Watson found was that he felt overwhelmed with too much information. He was drowning in the details of life and was missing the boat on being an innovative, creative deep-thinker.
Turning Buyers Into Customers
Here is a great video of business strategist, Valerie Maltoni, explaining how businesses can talk to customers so they listen. She believes technology can help transform buyers into returning customers and explains the difference between buyers and customers. Buyers are people with many singular transactions whereas customers are buyers who decide to come back two, three, or more times to purchase from a brand they believe in. Social media not only helps transform a buyer into a customer, but it encourages that new customer to bring along their friends.
Apple’s Subscription Service – Is it a Good Thing?
Apple recently announced its plan to tack a 30 percent fee on to publishers who charge subscriptions through its App Store. These fees apply to magazines, books, newspapers, music and videos. Apple is also dictating that these publishers can't offer their subscriptions elsewhere at a lower price, and the consumers will have the option to withhold to sharing their details — such as name or location — with the publisher.
Tech-savvy Holiday Shopping
My main go-to guide for the holidays are the savvy gift guides for men. My husband is a huge techie, which means I have to make sure any gifts I get him this year are up to par.
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