Posts Tagged ‘YouTube’

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Chrissy Sievers

YouTube’s Top Ads of 2011

Over the last few years, advertisers have learned a few things on how to truly engage customers. They've started providing consumers the opportunity to become an active participant in campaigns by creating content that we want to share. Ads are earning their way onto screens via votes on YouTube, comments, sharing and liking on various social media platforms. Users are jumping on the bandwagon and creating spoofs or video responses; making campaigns even more successful.

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Chrissy Sievers

Search: Online “Filter Bubbles”

As Internet companies attempt to personalize their services to each user, there is an unintended result: we view an edited down version of reality that colors the world that we see. Eli Pariser discusses this in his latest TED talk that you can watch here.

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Nicole Provonchee

Creative Recruitment at Emerson College

Emerson College has given new meaning to the term "college recruitment video." According to an email sent to the website Bost Innovation, the video below is the work of a college group call the EVVY Awards. The EVVY Awards is an organization that produces "the largest multi-camera, live-switch student run award show in the country. The annual show celebrates the work completed by students across all majors at Emerson College." The video is around 6 minutes long and features a mash-up of Lady Gaga songs. And, it gives you a nice slice of students at Emerson.

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Nicole Provonchee

YouTube’s Top 10 Videos for 2010

The year is almost over and YouTube has just released its list of the top 10 most watched videos of 2010. Combined, these 10 videos had over 250 million views this year! Think you know the winners? Check them out here.

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Chrissy Sievers

Political Stalking or Voter Education?

In the spirit of election week I thought I'd spread the word about an interesting site I've been made aware of, www.legistalker.org. Legistalker.org is a one-stop shop where you can stalk follow the online activities of your favorite, or not-so-favorite members of Congress.

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Nicole Provonchee

Toyota Swagger Wagon Hits Homerun

Another Parthenon Video of the Week: The Toyota Swagger Wagon. Now, you may have seen the TV commercials for the new Toyota Sienna and heard a brief mention of the Swagger Wagon, but have you taken Toyota up on its invite to really "meet" the Swagger Wagon family? If not, you are in for a treat.

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Bobby Stark

Video of the Week: Old Spice Goes Viral

This week the Parthenon staff viewed and discussed the phenomenal Old Spice campaign created by Wieden+Kennedy. While most had read about and even seen many of the videos, we thought it was worth seeing as a group for several reasons: 1. The traditional ads themselves are brilliant. They instantly transform a brand that many viewed [...]

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Matt Southards

Tech Showdowns in 2010 (1 of 3)

As consumers continue to adopt new technology and integrate it into their lives, competition for their attention will increase substantially. As such, 2010 promises to be an exciting year for digital innovation and adoption. Unlike competition in more traditional industries, competition for the digital hearts and minds of consumers competes on features far more than on price. My top three competitions to watch in 2010 are Google vs. Apple, Google vs. AT&T, and Google vs. Microsoft. In today’s post, I’ll explore Google vs. Apple

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Nicole Provonchee photo

Nicole Provonchee

Social Media 101

Still wondering how to get started on Twitter or Facebook? Resources to help people of all skill levels enter – and get the most out of – social media.

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