Successful internal communications put a spotlight on employees who show the company values at work. The trick is to find them. All it takes is a shift in thinking, developing a few discovery tactics and letting go of an image of the “perfect” story.
Conventional wisdom says that everybody in a company is now part of the marketing team , so you better make darn sure that employees understand and embrace the company’s vision and mission.
You probably think writing happens without any sort of mathematical calculation. Not at all true!
The best newsletters and magazines produced by companies not only tie their employees closer together, they also serve as potent marketing materials to vendors and interested bystanders, not to mention current and prospective customers.
Preparation for and understanding the interview process can help you get your point across clearly, while also giving a good story.
An eNewsletter is only as good as its subject line.
Creating a good eNewsletter can be a time-consuming process, from creating a relevant edit slate to writing content to designing the finished product. When done right, the time and effort invested in an eNewsletter pays off by helping consumers connect with your brand.
Too often newsletter articles come across as lectures from above. To keep your audience reading so that they actually absorb the information you are offering, you need to follow a few key steps.
Including and utilizing links within your email marketing campaigns is important to guarantee that your links are working for you — that they are investigating what your readers like and helping you generate new content — all while maintaining your email’s charm.
Once you’ve crossed the biggest hurdle of getting someone to open your email, continuing to keep their attention is facilitated by the quality of the content and the information provided within external links. (For more information about the Five Stages of Viewing an email click here)
Stock art can be a lifesaver if you ever find yourself needing to add photos to a brochure, but lacking the budget to arrange a professional photo shoot. As the Web has grown, so have the number of stock art websites, so marketers have a wealth of choices when they are seeking art to enhance a marketing piece. But, there are limits to stock art. The article below answers a few of the most common questions we receive about stock art.
We are all living and doing business in a world of heightened environmental awareness. In recent months, Parthenon has had multiple clients ask about more environmentally friendly options for their print publications. Many are surprised to learn that there are a variety of factors to consider when exploring greener options for producing their publications.
