Matt Southards
Digital Media Director
“Our business in life is not to get ahead of others, but to get ahead of ourselves – to break our own records, to outstrip our yesterday by our today.” — Stewart B. Johnson
In a world gone digital, it’s no longer enough to have a wow factor. You need the “why” factor. Matt Southards, Parthenon Publishing’s Digital Media Director, combines business savvy with tech know-how to come up with effective and forward-thinking digital communication plans for clients.
Since obtaining MBA from the University of Illinois, Matt managed website development, online marketing and e-commerce channel sales for Hickory Hardware and its downstream e-commerce partners. He went on to work as the Marketing Manager for Edgenet, a retail solutions provider, where he planned and executed B2B and B2C email campaigns that drove sales and awareness for the company’s online advertising programs with Better Homes & Gardens and Home Channel News.
